The month of March saw an acceleration in the use of online technologies and platforms for meetings, webinars and all kinds of digital encounters, but we were all waiting anxiously and with great expectation for the moment when face-to-face or hybrid events could be held again.
That moment arrived this week with the celebration of BIZBARCELONA – SALÓ DE L’OCUPACIÓ, the first major hybrid event held in our country since the beginning of the pandemic.
Fira Barcelona entrusted us with the tasks of the Technical Office for the management of the conference program, speakers, coordination of collaborating entities, management of networking and training activities, online and face-to-face meetings, as well as the coordination of the Awards Ceremony of “Barcelona mai s’atura”.
The experience has been intense, enriching and innovative in many aspects.
We have learned to coexist with and respect the anti-COVID19 security measures, we have adapted to multi-channel … to connect with other professionals through the digital platform, to watch conferences in streaming, to obsessively wash our hands, to greet each other from a distance and despite everything, we have been able to feel the illusion of all the attendees to return. To see us again, to read us, to connect, to recommend, to learn, to listen and to collaborate with each other to achieve a successful event, such as BIZBARCELONA – SALÓ DE L’OCUPACIÓ.
The new situation has forced us to rethink both the format of the events that we have been doing so far and the revenue model, the capacity, the dynamics, the spaces, how to network, how to achieve an impact communication and how to connect with the attendees of the event.
As BIZBARCELONA – SALÓ DE L’OCUPACIÓ has shown, the content, the people and how they relate to each other, continue and will continue to be the most important thing in online and offline events.
At Barter, we continue to do what we do best: organize quality events, regardless of the communication tool or channel used and adapted to the new situation, with new ideas and online solutions.