HIP | Horeca Professional Expo is the biggest innovation event for the HORECA channel. A different and innovative platform to boost the business with a disruptive approach with trends, products and specific solutions for each segment of the industry: bar, restaurant, hotel, collectivity, delivery, leisure and travel services. More than 400 brands present the latest innovations to more than 20,000 businessmen and executives looking for the latest solutions to take their businesses to a new dimension. In addition, it houses Hospitality 4.0, the largest international congress on trends and new business concepts. With specific agenda for the professional profile and for each segment of the sector.