Uncategorized archivos • Barter

THE DIGITAL AUDIENCE AT HYBRID EVENTS

We start the year expecting a “new normal”, one that is similar to the one before 2020, but let’s forget it as soon as possible, normality will not come back, neither new nor old.

Environments are so changeable and unpredictable that, if you do the same as always, you will no longer get the same as always, but now it will be much less. Both audience acquisition and engagement have become real challenges.

I have been in BIZBARCELONA – SALÓ DE L’OCUPACIÓ

The month of March saw an acceleration in the use of online technologies and platforms for meetings, webinars and all kinds of digital encounters, but we were all waiting anxiously and with great expectation for the moment when face-to-face or hybrid events could be held again.